Privacy Policy
This Privacy Policy explains how Langza Technologies Pvt Ltd ("Company", "we", "us", or "our") collects, uses, discloses, and safeguards information when you use serpware.com and related services, software, and applications (collectively, the "Service").
Legal entity: Langza Technologies Pvt Ltd, [Registered Address – replace this placeholder with the full, current registered address]. Contact: hello@serpware.com.
1) Summary
- We collect account, usage, device, and payment-related information to provide and improve SERPware.
- Keyword metrics and SERP insights are algorithmic estimates and may involve third‑party sources.
- We integrate with Google APIs (e.g., Search Console, Ads) only if you connect them, and we use such data in accordance with Google policies and your settings.
- Your data may be processed and stored in India and other countries where we or our service providers operate.
- You can contact us to access, correct, or delete certain information, and to manage email/notification preferences.
2) Information We Collect
Account & Contact
- Name, email address, password (hashed), organization name, role.
- Communications you send us (support requests, feedback).
Billing
- Subscription plan details, invoices, and transaction metadata. Payment card data is handled by our payment processor (we do not store full card numbers).
Product Usage
- Feature usage, searches, query volumes, and interaction events to operate, secure, and improve the Service.
- Log files (IP address, device identifiers, browser type, referring/exit pages, timestamps, error logs).
Device & Cookies
- Cookies and similar technologies for authentication, preferences, analytics, and performance.
- You can control cookies via your browser; disabling certain cookies may impact functionality.
Connected Accounts & Google APIs
- If you connect Google services (e.g., Search Console, Ads), we receive authorized data necessary to provide requested features (e.g., site performance metrics, ad keywords).
- Such data is used only to provide/operate features you enable, to secure the Service, to troubleshoot, and to comply with law.
3) How We Use Information
- Provide, maintain, and improve SERPware features and user experience.
- Authenticate users, prevent fraud/abuse, and ensure security and integrity.
- Process subscriptions and send service‑related communications (e.g., billing, account, legal notices).
- Research and develop new features, including aggregated analytics and benchmarking.
- Comply with legal obligations and enforce our Terms of Service.
5) Google User Data & Limited Use
If you connect a Google account, our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. In brief:
- We only access the specific Google data necessary for the features you enable.
- We use Google user data solely to provide or improve user‑facing features you request, or for security and compliance.
- We do not use Google user data for advertising, nor do we transfer it to third parties except as necessary to provide the Service or comply with law.
- You can disconnect Google integrations at any time in your account settings; we will cease additional collection thereafter, subject to necessary retention described below.
6) Data Retention
We retain information for as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements. Aggregated or de‑identified data may be retained for analytics and service improvement.
7) Security
We employ commercially reasonable technical and organizational measures designed to protect information. No method of transmission or storage is fully secure; you are responsible for safeguarding your credentials and using appropriate security settings on your systems.
8) International Transfers
We operate globally with primary processing in India. By using the Service, you understand that your information may be transferred to and processed in countries that may have different data protection laws than your country of residence.
9) Your Choices & Rights
- Access/Update: You can access and update account information in your settings.
- Emails: You may opt out of non‑essential emails via unsubscribe links. We will continue to send transactional communications (e.g., billing, legal notices).
- Deletion: You may request deletion of your account by contacting hello@serpware.com. We may retain certain information as required by law or for legitimate business purposes.
- Cookies: You can control cookies via browser settings; essential cookies are required for core functionality.
Note: We serve a global user base. Depending on your location, you may have additional rights under local laws. Contact us for assistance and we will make reasonable efforts to honor applicable requests.
10) Children’s Privacy
The Service is not directed to children under 13 (or a higher age where required by local law). We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will take appropriate steps to delete it.
11) Third‑Party Sites & Services
The Service may contain links to or integrations with third‑party sites and services that we do not control. Their privacy practices are governed by their own policies.
12) Changes to This Policy
We may update this Privacy Policy from time to time. If changes are material, we will provide notice (e.g., by email, in‑app, or on our website). The revised Policy becomes effective when posted unless stated otherwise.
13) Contact Us
Questions or requests regarding this Privacy Policy? Contact hello@serpware.com.
Document notes (remove before publishing): Replace placeholders for the Effective Date and Registered Address. If you add or change integrations, update Section 5. If you later adopt region‑specific compliance (e.g., GDPR/CCPA), add a Regional Disclosures section here.