Terms of Service

1) Eligibility & Acceptance

You must be at least 18 years old and able to enter into legally binding contracts to use the Service. By using the Service, you represent and warrant that you meet these requirements and that you have the authority to bind any organization you act on behalf of.

If you do not agree to these Terms, do not access or use the Service.

2) What SERPware Does

SERPware is a keyword research and search engine results analysis tool. It helps users discover keywords, analyze search volumes, competition, and related insights. Data is based on estimates, third‑party sources, and algorithmic modeling and may not be accurate, complete, or current for every query or locale.

We may update, change, or discontinue features at any time to improve performance, security, compliance, or user experience.

3) Accounts, Security & Responsibility

• You must provide accurate registration information and keep it current.
• You are responsible for maintaining the confidentiality of your credentials and for all activity under your account.
• Notify us promptly of any unauthorized use or security incident at hello@serpware.com.
• We may suspend or terminate accounts for suspected abuse, non‑payment, fraud, security risks, or legal compliance.

4) Free Trial, Subscriptions & Billing

Free Trial

• We offer a 15‑day free trial. Trial access may be limited in features or usage.
• At the end of the trial, your subscription will convert to a paid plan if you add a valid payment method and do not cancel before the trial ends.

Subscriptions

• Paid plans are billed on a monthly or yearly basis, as selected at checkout.
• Subscriptions automatically renew unless you cancel before the renewal date.
• You can cancel at any time in your account settings; cancellation takes effect at the end of the current billing period, and you will retain access until then.

Fees, Taxes & No Refunds

• All fees are due in the currency and at the price displayed at purchase and are exclusive of taxes unless stated otherwise. You are responsible for applicable taxes, duties, and charges.
• No refunds. Payments are non‑refundable, including for partial periods of service, plan downgrades, or unused features, except where required by law.
• We may change prices with prior notice applicable to subsequent billing cycles.

5) Acceptable Use & Prohibited Activities

You agree not to, and not to permit others to:

• Scrape, crawl, harvest, or index the Service or its outputs except via documented APIs and within your plan limits.
• Reverse engineer, decompile, or attempt to derive source code or underlying models.
• Bypass or interfere with rate limits, security, authentication, or access controls.
• Resell, sublicense, share, or transfer your account or access tokens.
• Automate requests in a manner that overloads or materially degrades the Service.
• Use the Service for unlawful activities, infringing content, privacy violations, or to create or distribute malware or spam.
• Use output to build competing datasets or services that replicate core functionality of SERPware without our prior written consent.

We may throttle, suspend, or terminate access that violates these Terms or exceeds fair‑use expectations.

6) Third‑Party Services & Google APIs

• The Service may integrate with third‑party services (including Google Search Console, Google Ads, or other Google APIs). Your use of those integrations is subject to the third party’s terms and privacy policies in addition to these Terms.
• If you connect a Google account, you agree to comply with applicable Google terms, policies, and user‑data requirements. We will only use Google data to provide the Service you request, will not transfer Google user data to third parties except as necessary to provide or operate the Service, and will adhere to applicable data‑use restrictions.
• We are not responsible for third‑party services and make no warranties regarding their availability or accuracy.

7) Intellectual Property

• We (and our licensors) own all rights, title, and interest in and to the Service, including software, features, designs, trademarks, and underlying data models, excluding your content.
• We grant you a limited, non‑exclusive, non‑transferable, revocable license to access and use the Service during your subscription in accordance with these Terms and applicable plan limits.
• You retain ownership of content you submit to the Service. You grant us a non‑exclusive license to use that content solely to provide, secure, and improve the Service.

8) Data, Privacy & Security

• We collect and process account and usage information to operate and improve the Service, prevent abuse, and comply with law. See our Privacy Policy for details.
• While we take commercially reasonable security measures, no method of transmission or storage is fully secure. You are responsible for safeguarding your credentials and for proper configuration of your systems.
• The Service is offered to a global user base. By using the Service, you consent to processing and storage of your information in India and other locations where we or our service providers operate.

9) Disclaimers

• Data estimates only. SERP, keyword, traffic, and competitive insights provided by the Service are estimates and for informational purposes. They should not be relied upon as facts or guarantees of future performance.
• The Service is provided on an “as is” and “as available” basis without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non‑infringement.
• We do not warrant that the Service will be uninterrupted, error‑free, or that data will be accurate or timely.

10) Limitation of Liability

To the maximum extent permitted by applicable law, our aggregate liability for claims arising out of or related to the Service or these Terms shall not exceed the amounts paid by you to us for the Service during the twelve (12) months prior to the event giving rise to liability. Different limitations may apply if required by law.

Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any liability that cannot be limited under applicable law.

11) Suspension & Termination

• We may suspend or terminate your access immediately for violations of these Terms, non‑payment, fraud, security risks, or legal compliance.
• Upon termination, your right to use the Service ceases. Sections that by their nature should survive (including fees due, IP, data provisions, disclaimers, limitations, and dispute terms) will survive.

12) Changes to the Service or Terms

We may modify the Service or these Terms. If changes are material, we will provide notice (e.g., by email, in‑app notice, or by posting on the site). Changes become effective upon posting unless stated otherwise. Continued use after the effective date constitutes acceptance.

13) Compliance, Export & Sanctions

You must comply with all applicable laws and regulations, including export control and sanctions laws. You represent that you are not subject to sanctions or located in a restricted jurisdiction.

14) Miscellaneous

• Governing Law: These Terms are governed by the laws of India without regard to conflict of laws.
• Venue: You agree to submit to the exclusive jurisdiction of the courts located in [City, State, India] for the resolution of any dispute not subject to other dispute procedures.
• Notices: We may provide notices via email, in‑product messages, or by posting on the Service.
• Assignment: You may not assign or transfer these Terms without our prior written consent. We may assign to an affiliate or in connection with a merger, acquisition, or sale of assets.
• Severability: If any provision is unenforceable, the remaining provisions remain in full force.
• No Waiver: Failure to enforce a provision is not a waiver.
• Entire Agreement: These Terms constitute the entire agreement between you and us regarding the Service and supersede prior agreements on the subject.

15) Contact

Questions about these Terms? Contact hello@serpware.com.

Document notes (remove before publishing): Replace placeholders for the Effective Date, Registered Address, and Venue City/State. Link to your Privacy Policy from Section 8. Consider adding plan‑specific fair‑use limits and API terms if applicable.